Content is King
Having the right content on your website makes all the difference when implementing a Search Engine Optimization strategy. The correct content, placed in the correct place on your website, will have the search engines listing your site higher than competitors.
It is also important to update your content at least 3x week to keep things “fresh”. The updates do not need to be wordy or long. In fact, shorter is sometimes better.
If you feel comfortable writing your own blogs and articles, you can get started right away. Otherwise, it might be a good idea to hire a copy writing professional.