How Important is SEO?
First of all, it’s important to make some distinctions between different acronyms being used in the search engine marketing world. “SEO” stands for Search Engine Optimization. Another term you might have heard is “PPC” which stands for pay-per-click - another form of search engine marketing.
What is Search Engine Optimization (SEO)?
SEO relates to optimizing your website for leading search engines to properly index your site to give you the highest ranking as possible.
For example, if you are a flower shop in Chanute, KS and your customer searches for “flowers in Kansas”, you want your website to rank on the front page of sites look Google and Yahoo!. To get high placement, you need to properly setup your pages for the web spiders and robots to properly index your site.
Although this can be a tedious process and can take up to 90+ days to see results, it is an effective part of any internet marketing program.